Even a single, unsolicited commercial e-mail to an entrepreneur can be very hurtful. Even by such a delivery (or access) is the law of the company at its commercial operation (intervention in the so-called established and operative business) may hurt (BGH v. 20.5.2009, I ZR 218/07).
Such unsolicited e-mail advertising in general disturbs the operational activities of the company. this is in fact charged with sifting and sorting out of advertising and e-mails, for which an additional advertising cost arises. In addition, in principle, will also create additional costs huierdruch, for example, Internet connection and e-mail delivery by the content and host provider incurred. E-mail advertising is cheap, fast and automated to send a large scale. Without advertising has a restriction on the e-mail advertising to the high court with a strong proliferation of this type are expected.
advertising is the verdict "promote any form in the exercise of a trade, business, craft or profession with a view to the sale of goods or the provision of services." This includes an e-mail, with one business is presented to a third party.
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